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27 September 2019

How to find a start up idea?

How to find a start up idea?
27 September 2019
4 min
Are you tired of the daily routine? Do you want to embark on an entrepreneurial adventure and become your own boss? However, creativity is not your strong point and you do not yet have a powerful idea to create your startup. Here are some ideas to follow:

Choose a field that you are passionate about

What should be obvious but not always obvious to the person directly concerned is to be really passionate about your idea. Because they absolutely want to start their own business, some people force themselves to find the right idea. The best ideas are those that come to you by chance. Being passionate means staying passionate for many years and not just for financial gain.The world of startups represents an extremely difficult environment, especially in their early stages. It is better to like what you do so as not to lose all motivation at the slightest obstacle.

Find a problem

There is a tendency todefine an entrepreneur like the one who is trying to solve a problem that could give you migraine and who is trying to take advantage of it on the market. But no one asks you to invent a solution to a problem they don’t have. As incredible and revolutionary as your solution is, if it is of no use to anyone, it may unfortunately end up in the closet. So, what can we do? Identify your own daily frustrations and those of those around you. Observe, question, and take an interest in the issues around you. This is the key to success.

Observe the competition

To help you better identify innovative business ideas that match your passions and skills, you can easily monitor, especially in terms of innovative foreign concepts. Solutions exist to simplify your monitoring, such as HelloBiz, a media specialized in the publication of new foreign concepts to be developed in France. The interest is multiple, you can draw your inspiration to imagine your next product, or even base yourself on a foreign concept that works, to adapt it to the French market.
analyser la concurrence

Use a startup matrix

You can also take inspiration from existing startups. Eric Stromberg, founder of Bedrock and Oysterbooks, invented the startup matrix. It helps the future entrepreneur to perceive which sectors are already occupied by a startup. It also allows its user to discover new markets with their own opportunities. The principle is simple. The matrix crosses more than sixty criteria to find innovative startup ideas. Also consider crossing current trends with traditional business models and sectors.

Talk to those around you

That’s it, you have the beginning of an embryo of an idea? Be careful, know that a good idea is worthless if it is not used by anyone. This is an important step! Once you are convinced that your idea is the right one, you will talk to those around you. This is a good start, but it is far from enough. Your entourage will not necessarily have a “business” vision and perhaps no knowledge of the chosen sector of activity. You need to talk about your idea with people in the target area to gather their opinions and comments, but also with industry professionals and other entrepreneurs. Don’t be afraid to have your idea “stolen”. On the contrary, when undertaking, it is important to get advice and support. Indeed, the road is often full of obstacles, but it is clearly worth it.

The business model

It is important to identify the company’s main source of income. If it cannot be identified at the outset, it is because the idea is not a good one and will never generate money. Consequently. It is essential to ask the question of future profits. How many steps will it take to generate your first income? It is best to have no more than three steps before you achieve this.
Étude de marché

Bring your idea to life

When your idea is clear, do not try to finalize all the details on paper. Make it a prototype. With the feedback from your future customers, it will be easier for you to see your mistakes and improve the project. To disarm the competition, it is better to be the first to draw.
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